JOSEPH CHRISTIAN LEYENDECKER was born 1874 in montabaur, germany and died in 1951 in new rochelle, united states. he is probably best known for his SATURDAY EVENING POST cover illustrations, between 1896 and 1950 he painted more than 400 of them. but he created as well numerous posters, book- and advertising-illustrations ( the ARROW COLLAR MAN and KUPPENHEIMER SUITS ). NORMAN ROCKWELL was a good friend, and you can see in his early SATURDAY EVENING POSTERS a strong resemblance to LEYENDECKER’S style. the mainstream image of santa claus as a jolly fat man in a red fur-trimmed coat was popularized by leyendecker, as was the image of the new year baby.
© j.c.leyendecker / saturday evening post