paralell to my series about STYLE I wanna show some of my own ‘NO STYLE’ work. answering some questions that came up after the posting and continous questions from students, my experience throughout my career is that big clients like studios or advertising agencies are more interested in a designer who is able to create a wide variety of STYLES, less in someone with a very own unique style. and I must admit, it is good that way. more important for a project is, to find the right look that fits the content. usually the client, the director in the case of a film-project, has his very own vision of the look and is more interested to be part of developing it. it is always a challenge. and it is fun to see something very new grow, something you were not even able to believe that you could do this.
© disney enterprises, inc
© universal pictures / amblin entertainment
© van veen/siepermann/bacher