ARD 1 – 1984

17 11 2014

talking about the ‘good old days’ a short time ago I realized it is already 30 years ago that I worked on the the ARD 1 ( the german ) logo-design. cg in those days was nearly unknown in germany. during my frequent visits in L.A. I had seen a lot of the development in computer generated images and I was fascinated by it ( that should change over the years! ). so I introduced the idea of a cg-logo to the german television guys and the ARD 1 logo became the first cg-logo in germany, and probably the first one produced at such high costs. below are my early designs, a rough story board and some very precise keyframes for the production at CRANSTON CSURI in columbus.

ARD 9-84 a
ard 9-84 2
ARD 1  1984

© ARD 1



One response

18 11 2014

Wow, I didn’t know that you designed this great title, Hans! Did you also design the ARD logo itself?

from hans –
I came up with a lot of ideas. the final decision was up to the tv-station

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