looking through some old artwork I found this poster design I created in the early days around february 2002 for a very new project FRAIDY CAT, that went into visual development.
in the past years I published several posts about FRAIDY CAT and I still like one from 2009 a lot, that’s why I republish it, with a few additions.
it is funny to read all different articles and speculations why apparently such interesting looking projects in the past at disney were shelved. well, – it was pure incompetence, believe me. let’s just look at FRAIDY CAT, not the FRAIDY CAT that JOHN MUSKER and RON CLEMENTS restarted in 2004. I am talking about the very first version that was offered to me late in 2000 as a 3 page treatment. I started with a lot of environmental and a few character designs and after I showed the story to ANDREAS DEJA he wanted to contribute some character explorations. he loved the treatment as well.
let me explain the reasons why a project like that could fail. one major reason – because the management at that time was for some never explained reasons convinced that a good final story develops out of over and over destroyed story-versions. I remember a meeting after a screening of some major sequences of another project, where TOM SCHUMACHER, at that time sr.vice president and head of feature animation, answered a statement of a storyboard artist that it looked great and worked well, ‘then let’s do it all over again, because it only can get better’. – I don’t think so!
to be frank, I always thought that this procedure was completely stupid and had only one effect – immense costs and a lot of wasted trees. I remember on MULAN were in the end about 10 different writers involved. coming back to FRAIDY CAT – the poor writer who had come up with this stunning treatment would have never had a chance to write the final script. unfortunately he was not too well known, but more important – he was the first one and to continue you need to throw dollars after a second one. after story-discussions in a team of vice presidents in development ( I always thought they were there for decoration and to fill some luxury offices ) the story had to move to another writer and that could happen several times.
but that was not really the main reason for the systematic destruction of a good idea. that reason was obvious in another department, but nobody else apparently saw it. usually a script ends up first in the storyboard department. one storyboard artist takes care of a sequence. as far as I remember in FRAIDY CAT’S case about 6 or 7 were involved. now there is a major problem – all the top talent in storyboard is busy to fix the disasters in the running production(s). that’s why usually only ‘apprentices’ are thrown into a starting new project. I don’t want to say that there couldn’t be a major hidden talent in such a fresh team, well, usually that is not the case. that means that, what this team comes up with as an interpretation of a third generation script, is not the best of possible versions. in a presentation to the highly competent jury of vice presidents this interpretation must look like a story that needs to be fixed, – back to another writer, and the game starts all over. you can imagine, after several redo’s there is nothing left of an original and once charming story. unfortunately nobody ever had the idea to at least look what others might have done in earlier versions. FRAIDY CAT is not the only project where I saw this happen, it was the same with MY PEOPLES, RAPUNZEL ( inclusive other major problems ), WILD LIFE ( with a ton of more and very serious other problems and directors too arrogant to listen to warnings ) and SNOW QUEEN ( OMG ). the FRAIDY CAT affair ended after I left in 2003 and ron and john tried to fix it afterwards with major artistic talent like CARTER GOODRICH and PAUL FELIX. apparently it did not help because some of the ’emperor’s new clothes’ guys thought it was not a good idea afterall. after 5 yaers and probably 50 million dollars, not to talk about thousands of pieces of art – down the drain.
usually it’s not my style to write that much, but – this had to be said
© walt disney enterprises
my name is hans bacher, – I work as production designer in the animation film industry. for the last 45 years I lived and worked in exciting places around the world. after 7 years of teaching in singapore I am back at my homebase in manila, working on a few more books.
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